- Co-designer (with Mick McConnell)
- Design Liaison (with KarlssonWilker)
- FF&E Specifications
- Bidding and Project Negotiation
- Budget Management
- Shop Drawing Review
- Site Supervision
Samsung sought to redefine the experience of device repair - departing from the typically frustrating hourlong, wait-times. In partnership with shared office space giant, WeWork, the brand established three pop-up 'Care Centers' in Williamsburg, Detroit and Miami.
These centers serve as brick and mortar hubs for device troubleshooting, housed in spaces which actually improve your day, rather than disrupt it. Each of the three locations is equipped with 3 to 5 pods; each an amplified version of a prototypical WeWork space - kitted out with Samsung technology. While a device is being repaired, Samsung (or WeWork) users can enjoy video-conferencing, fully immersive gaming, private conferences, or web browsing - all on Samsung's newest suite of products.
- Design Liaison between RUFProject and Samsung
- Construction Project Management
- Bidding and Project Negotiation
- Shop Drawing Review
- Site Supervision
With the launch of Samsung's iconic device, the Galaxy S8, the Retail Design Team was charged with developing an immersive retail takeover in the ground floor of the brand's New York City home, 837 Washington.
Leveraging the brand messaging of 'Unbox Your Phone,' the space was transformed by a series of infinity mirror podiums, full height infinity mirror displays - and a series of rear-projected scrims, featuring the whale + diver animations synonymous with the release.
Production Credits: Satis&fy
- Graphic Design / Mockup
- Project Management
- Bidding and Project Negotiation
- Site Supervision
Sprint's tenancy at the iconic Flatiron Building afforded Samsung the opportunity to make a grand statement announcing the launch of the Galaxy S8. In less than a month, a visual takeover of the building's storefront was drawn up, produced and installed.
Production Credits: R/GA, The Bernard Group
- Design Liaison between SuperMoreBetter and Samsung
- Construction Project Management
- Bidding and Project Negotiation
- Shop Drawing Review
- Site Supervision
- Installation
With the announcement of the Galaxy S8, Samsung's New York City home, 837 Washington, required a window design which highlighted the device's groundbreaking Infinity Screen.
SuperMoreBetter developed a scheme which delicately balanced digital and handmade, marrying a series of infinity mirror vitrines with large format, origami-filled windows. Both elements spoke to the brand's 'Unbox Your Phone' campaign through differentiated visual metaphors.
The use of hand-folded origami fish, butterflies and birds (hundreds!) served as a departure from the brand's window displays, which are customarily digitally manufactured.
Production Credits: Julie Henderson, SET Creative, R/GA
- Design Liaison (with RUFProject)
- Liasion with Macy's Design Team
- Internal Coordination with Samsung Construction / Ops Teams
- FF&E Specifications
This 1300 sq ft Samsung branded shop in shop, at Macy's Herald Square, is the first of its kind in North America. The shop, which features a brand-new fixture package and the newest line of Samsung's flagship products, sits at the store's 7th Avenue and 34th St. entrance.
With only two months spent between design development and opening, Macy's noted that this shop held the fastest end-to-end development timeline in the store, at large.
The space, which is split into experience zones, encourages users to ride 4D virtual reality chairs, test out Samsung's newest handsets and watches, try the XBox One X on a 75" QLED TV, and have their devices troubleshot.
Production Credits: Samsung Operations (Jordan Hawley, Matt Cox, Robert Frank, Thomas Stempfley, David Malinowski), IDX, Reiken Construction
- Creative Direction
- FF&E Direction
- Budget Management
- Procurement Coordination
Samsung Connected Living, which was jointly designed between Turnkey & Bespoke, Samsung SEA and Relevent, is a large-scale apartment mockup, intended to highlight the interconnectivity of Samsung’s suite of products. The space (which consists of a kitchen, laundry room, dining room, living room, bedroom, office and gym) is navigated through a companion tablet/phone application - demonstrating the usefulness of ‘Connected Living’ across a variety of user personas.
Production Credits:
Relevent
RED Interactive
Photo Credits:
Courtesy of Samsung Electronics America
